Charlotte Kemp, Niche Training

Adding social media to your marketing mix should be a natural decision except that the bad press that some of the applications get make people wonder if they are not wasting their time.  Before you throw out this option consider if you would now also throw out your telephone for the private calls that staff make or if you would disable emails for the inevitable personal emails that circulate.

Social media is meant to be social.  But because it is relatively new, we are not always sure how to use it in a business model.  Consider your marketing strategy and deliberately incorporate one or two social media sites into that plan.  Do not let them be optional extras and do not do them when you are finished with traditional marketing or you will never take them seriously or see the value.

My recommendation is normally, but depending on the nature of the business, a Facebook business page and LinkedIn.  The Facebook Business page represents your business on Facebook and allows you to market in that arena, but don’t spam your friends.  You need to nurture a new audience.  I strongly recommend a LinkedIn profile for anyone with a professional career or who markets themselves.  It is one of the most highly regarded social networking sites worldwide for business and for job seeking too.   Get started with those two as a platform for the rest.

082 491 9252

This e-mail address is being protected from spambots. You need JavaScript enabled to view it