How to Network Effectively

It seems as if everybody is into networking these days but only a handful of people know how to network effectively. Don't miss out on golden opportunities to become acquainted with those who can help you personally and professionally.
Networking is the art of making and utilizing contacts. The goal of networking is to create a pool of people and information that can directly increase the quality of your product or service, decrease customer attrition, and, most importantly, leave your competition wondering how you won a job they never knew was available.

Many small business owners don't want to network because they think its about shoving your business card in someone's hand and boasting about what you do. In fact, networking is actually about getting to know people whom you can help and who can help you.

Remember that the purpose of networking is not to get your contact's business; instead, you're trying to get business from everyone this person knows.

1. Look utterly presentable! Being smartly dressed will go a long way in attracting people to you. Make sure you pay attention to the finishing touches such as your shoes and your nails. Is your hair clean and tidy? In short, how you present yourself is how people will treat and respond to you.

2. Do not pass out your business cards to just anyone. Although I am sure you want to publicise your business or maybe just yourself, others will view this as being a little too eager. Hold back. Get to know others and only then suggest that you exchange details if you feel that there is a rapport.

3. Don't try to work the room. Contrary to popular belief, working the room can work against you. Don't be in too much of a hurry to promote yourself. It is usually more effective to begin with friendly, idle chats and gradually work into the professional angle. Learn to ask "What do you do?" with comfort, sincerity and interest.

4. While you should join every networking club and association in your field, don't limit yourself to business networking. When we think of networking we think of business events and functions. However, don't discount other opportunities such as cultural associations and even volunteering.

5. Prepare to stay in touch. While it is nice meeting new people at networking events, it's pointless if you do not follow up. Make a point of contacting people whom you met within a day or two either by phone or email.

6. Be careful never to burn bridges; you never know when someone will be able to help you, or when you will be able to help them. If you feel as though someone is not useful to you right now, you still will want to check in with them now and again, because they may become important down the road. In other words, be nice to everybody because you never know where they'll show up